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A WELL TRAVELED
PALETTE
2020


This partial rebrand explores the journey of the iconic mustard from Dijon, France in 1866 across time and the Atlantic to 21st century America. Taking a look at this story during a period where travel was so strongly restricted around the world, led to the creation of a campaign that encourages a journey through the taste buds, all from the safety of your own home. 

Using ingredient stamps inspired by passport visa stamps as its central imagery, these were translated to a promotional poster as well as a mailer box, to bring Grey Poupon to you. This
box would also contain a recipe passport of recipes including Grey Poupon from locations all around the United States.




A WELL TRAVELED PALETTE 
2020

This partial rebrand explores the journey of the iconic mustard from Dijon, France in 1866 across time and the Atlantic to 21st century America. Taking a look at this story during a period where travel was so strongly restricted around the world, led to the creation of a campaign that encourages a journey through the taste buds, all from the safety of your own home.

Using ingredient stamps inspired by passport visa stamps as its central imagery, these were translated to a promotional poster as well as a mailer box, to bring Grey Poupon to you. This box would also contain a recipe passport of recipes including Grey Poupon from locations all around the United States.